Sherer Communications President Paul M. Sherer is a seasoned communications counselor with a unique combination of expertise and experience in corporate communications and top-level journalism (financial, business, technology and international). A creative thinker, idea generator and problem solver, he brings a strong commitment to client service.
At Sherer Communications, Paul provides senior-level counsel on communications strategy, message development and positioning, story development, media relations, and crisis and issues management. He helps companies, organizations and governments reach and influence their target audiences with powerful messaging and compelling stories.
At Ogilvy Public Relations, Paul led the Corporate Practice for the Western U.S., running a team of 15, managing seven-figure client budgets and leading global accounts. He provided senior counsel on wide-ranging corporate, technology and crisis communications issues to clients including Wells Fargo, CoBank, Ford, Molson Coors, SunPower, Chevron, Virgin America, Apollo Group, Genpact, and State Compensation Insurance Fund.
As a Wall Street Journal reporter, Paul covered corporate finance, with an emphasis on M&A, private equity, deal financing, and bankruptcies and restructuring. As the telecom and dot-com booms of the 90’s ended, he led WSJ coverage of turmoil in the junk-bond markets, surging bankruptcies and distressed asset investing. Paul covered multi-billion dollar U.S. and cross-border mergers, long-running hostile takeover battles and private equity deals. He often wrote the widely followed Heard on the Street column.
As the Asian Wall Street Journal’s Bangkok correspondent, Paul helped lead coverage of the Asian financial crisis of 1997-1998, including the collapse of Thailand’s currency, banking system and stock market; the IMF bailout; and the breakdown of the country’s financial and industrial corporations. He was part of a team of WSJ reporters who won an Overseas Press Club award in March 1998 for financial crisis coverage.
While in Thailand he also covered national elections, political crises, constitutional reform and government corruption; followed banking, telecom, semiconductors, steel, petrochemicals, power, advertising, and infrastructure; and wrote about social, development and environmental issues, including the investigation of a human-smuggling network that supplied Thai workers to California sweatshops.
Paul also spent five years as a reporter covering the computer industry at PC Week, much of that time as the senior reporter covering Microsoft.
Paul is a graduate of the Massachusetts Institute of Technology’s Sloan School of Management, with an S.B. in Management.